What is the WhatsApp Business API?
The WhatsApp Business API is a powerful tool for businesses to connect with their customers quickly and effectively. However, calculating WhatsApp API costs can be challenging, given the lack of clarity in pricing and frequent changes in pricing policies. In this guide, we'll detail the latest WhatsApp pricing information, which recently came into effect.
How does the WhatsApp API pricing model work?
The WhatsApp API pricing model is based on the number and category of conversations you have with your customers. Companies are charged based on the number of conversations they have and the type of conversations. Additionally, there are also fees associated with using the WhatsApp Business API and WhatsApp Business Service Provider (BSP) fees.
User-Initiated Conversations
User-initiated conversations are those in which the customer initiates the interaction with the company. WhatsApp defines these conversations as “service conversations”. Companies are entitled to 1000 free service conversations per month. Plus, there are ways to let your customers chat with you for free, like using Facebook call-to-action buttons or click-through ads for WhatsApp. Within these 24-hour periods, you can respond to customers for free.
Company-Initiated Conversations
Company-initiated conversations are those in which the company initiates the interaction with the customer. However, you can only do this using templates pre-approved by WhatsApp. Company-initiated conversations are categorized into marketing, utility, and authentication, each with different prices.
Conversation Rates
Business-initiated conversations are typically used by marketing and sales teams, and the price ranges from 50 cents to 15 cents per conversation. Service conversations, related to support teams, tend to be cheaper, ranging from 10 to 9 cents per conversation.
Costs by Country
WhatsApp Business API pricing varies depending on the country where your customers are located. For example, in Brazil the cost is around 4 cents per conversation, while in Argentina it is similar, with an average price of 4 cents per conversation.
Choosing a BSP
To use the WhatsApp Business API, you will need a CRM or business service provider (BSP). There are several options available, but a reliable choice is the Kommo CRM. O Kommo offers advanced tools to optimize your business operations and communicate effectively with your customers through WhatsApp.
Pricing Model Kommo
O Kommo has a pricing model that consists of WhatsApp Business API fees and a monthly software subscription. Monthly subscription fees can range from 10 to 100 dollars per user per month depending on the features you need.
It is worth investing in Kommo
O Kommo offers many useful tools, including a unified inbox that connects all communication channels in one place. Furthermore, the Kommo provides personal lead cards, personalized message templates, and an AI assistant to handle routine tasks. As Kommo, you have access not only to the WhatsApp API, but also to useful tools for managing your business.
Price Calculator Kommo
If you are curious about the cost of WhatsApp Business API messages on Kommo, they have a free pricing calculator. Simply select your country and estimate the number of conversations and messages you plan to receive per month, and you will get an estimate of the costs.
Conclusion
The WhatsApp Business API is a valuable tool for businesses to connect with their customers. However, understanding prices and operation can be complicated. In this guide, we detail WhatsApp's pricing model and how Kommo CRM can be a reliable solution for your business needs. Make sure you adhere to WhatsApp policies and only send promotional messages to customers who have agreed to receive them. Try the Kommo today and discover how it can help boost your business on WhatsApp.
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